Mission 

To empower service members, veterans, and everyday warriors to face life’s toughest battles with self-awareness, resilience, and honest conversation. Through real stories, dark humor, and practical tools, Life’s a Bitch, Get a Helmet helps listeners protect their mindset, break stigma, and grow through what they go through.


Vision

To build a trusted community and resource hub where vulnerability becomes strength, leadership is grounded in empathy, and mental health is treated with the same urgency and respect as physical readiness. We envision a world where no one fights their internal battles alone—and every listener knows they’ve got the tools, and the team, to keep going.